SVG Logo
My original winning design for the SVG logo contest
Basic Components Of SVG Logo Design
My logo in its basic form represents 8 nodes connected by 4 lines rotated about a central point. This is a simple representation of key elements used in all vector graphics.
SVG Logo Scalability
Dimensional Scalability
The motif remains strong and distinct at any size down to 17px square.Colour Information Scalability The motif keeps its integrity as its colour range is reduced. This is primarily down to the tonal strength of the motif. I designed all the buttons first in greyscale and then introduced colour only once the compositions were dynamic yet clear. The black and white T-shirt is a good example of the strength of the motif even when reduced to two colours. The addition of a colour can be used to associate the logo with a particular version or profile.
Conceptual Scalability The motif in all its variations can be seen as a conceptual representation of scalability as it can be augmented indefinitely through a simple logic derived from its own parts. Two of the eight nodes on a motif can be geometrically interlocked with two nodes from another motif allowing motifs to be increased in complexity to suit different applications. In all its different forms it retains its essential character and is clearly recognisable as the SVG logo.
Since winning the W3C contest I have continued to work with SVG as a means of rendering vector graphics on the web and promote its use as an open standard. I use SVG extensively in my patternCooler.com project in these two applications.
(Unofficial) Personal Revisions
